+60 (3) 7496 7533

Data Management

Tags: Data Management Database Building Database Cleansing Database Profiling Singapore

As direct marketing grows in sophistication, accurate marketing data has become absolutely critical. Use a high quality, profiled database with named contacts and individual opt-in email addresses and you will see dramatic improvements to the performance of any Direct Marketing campaign.

Research suggests that B2B data decays at approximately 30% per year; if your marketing database is just two years old, 60% of it is likely to be out of date. Two thirds of your direct marketing budget could be going to waste. This is a problem that we can solve quickly and competitively with our database management services.

At CALLMARK Solutions, we understand that your marketing data and database is the cornerstone of everything you do. And we take this seriously.

Connecting, integrating and enhancing databases are the cornerstones of what we do. Your database must provide the ability to manage, analyze and visualize your marketing campaigns with straightforward results. We deliver the simple and flexible marketing-database solutions you need to manage new customer acquisition efforts while also retaining and growing your existing customer relationships.

Our data management capabilities includes:
  • Data Entry – Our services include document scanning and a combination of key-from-image and advanced data capture and recognition technologies.
  • Database Building – We analyze, source and build up your database according to your marketing requirements and campaigns.
  • Database Cleansing – We can also clean-up your existing database to ensure they are up-to-date and is the right set of data for your marketing campaigns.
  • Database Profiling – Not forgetting targeting specific clients or designation, our profiling expertise allows you to hit the right-kind of level that your product/ service are meant for.